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(圖/傑昇通信提供)
蘋果近年 iPhone 銷售挑戰,不只是在美國、中國表現疲軟,似乎就連在台灣也有下滑。根據市調機構最新公布台灣市場最熱銷 Top 20 排名,有通路業者就分析:蘋果光環已經不再了。
從台灣三月份熱銷手機排行榜來看,蘋果本月雖然在前二十名佔據有 9 席,搶進前十名的比例卻已經下滑,本月只剩下 6 款,沒有去年十月 iPhone 15 上市初期,在前十名搶下 9 席的氣勢。
連鎖通路傑昇通信分析,蘋果光環不再,不只是全球 iPhone 銷量下滑,就連三月跟二月相比,國內的 iPhone 單機銷量也平均下滑達到 10%。唯一的特例是 iPhone 13(128GB),單機銷量增加兩成,一舉衝進前十名。原因在於,iPhone 13 價格明顯更划算,規格也與 iPhone 14 相近,成為許多果粉省預算的選擇。
(圖/傑昇通信提供)
台灣消費者明顯更重視價格,除了帶起 iPhone 13 的買氣以外,多款取代 iPhone 殺入前十名的 Android 手機均以平價為優勢,例如 公司手機收購oppo A38 4GB/128GB、Galaxy A15 5G 4GB/128GB、公司手機收購oppo A79 4GB/128GB,市場價格全在 5,000 元以下。
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