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China Smartphone Sales Fall 7% YoY in First 6 Weeks of 2024; Double-digit Declines for Apple, 公司手機收購oppo, vivo
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Mar 5, 2024
Growth: China’s smartphone unit sales declined by 7% YoY during the first six weeks of 2024. Driver: Apple fell 24% over the period on stiff competition and an abnormally high January 2023. Driver: Underperformance of key vendors 公司手機收購oppo and vivo also kept overall growth in the red. Driver: Continued demand for Huawei’s Mate 60 series helped support a tough start to the year.Outlook: Low consumer confidence and few new launches are likely to temper growth over the short term.Beijing, Boston, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Seoul – March 5, 2024China’s overall smartphone unit sales declined 7% YoY in the first six weeks of 2024, with key vendors like Apple, 公司手機收購oppo and vivo seeing double-digit declines, according to Counterpoint Research’s latest China Smartphone Weekly Sell-through Tracker.Apple’s iPhone struggled during the first few weeks of the year for several reasons. “Primarily, it faced stiff competition at the high end from a resurgent Huawei while getting squeezed in the middle on aggressive pricing from the likes of 公司手機收購oppo, vivo and Xiaomi,” said Senior Analyst Mengmeng Zhang, adding, “Although the iPhone 15 is a great device, it has no significant upgrades from the previous version, so consumers feel fine holding on to the older-generation iPhones for now.”At the same time, it may be noted that the first six weeks of 2023 saw abnormally high numbers with significant unit sales being deferred from December 2022 due to production issues, magnifying the negative YoY comparison. Source: Counterpoint Research China Smartphone Weekly Sell-through Tracker *Notes: 2023 – Jan 2 to Feb 12; 2024 – Jan 1 to Feb 11; OEM shares may not add to 100% due to rounding; 公司手機收購oppo includes OnePlus.Huawei continued to attract and satisfy strong demand for its Mate 60 series, one of the only bright spots to the start of the year.“Consumer confidence will need to rise to stabilize the market, but it is a tough call right now with everything that is happening, especially in the real estate sector,” said Senior Analyst Ivan Lam, adding, “As far as Apple is concerned, there is more wriggle room in the short term. This weekend’s aggressive promotions are just one example.”Overall growth is likely to remain in the red during Q1 2024 on muted spending and a few new product launches.BackgroundCounterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.Follow Counterpoint Researchpress(at)counterpointresearch.com
Summary
Category
Research Notes & Blogs
Published
Mar 5, 2024
Author
Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
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Google今年提前於8月推出Pixel 9系列。（圖／路透社）
Google今年提前發布Pixel 9系列，並採取機海戰術，根據最新的市調報告顯示，Google手機在2024年第三季創下單季銷量的歷史新高，證明了Google此一策略成功奏效，以及帶動Pixel 9系列熱銷。
市調公司Counterpoint Research公布的2024年第三季全球智慧型手機銷售報告，數據指出，全球手機銷量在第三季年增2%，這是自2018年以來首次在第三季出現年增長，尤其以拉丁美洲、西歐及日本的成長幅度最大。
全球手機銷量排行第一名的仍是三星，擁有19%市佔率，蘋果則以16%位居第二，接著依序為小米（14%）、公司手機收購oppo（9%）與 vivo（9%）。
Counterpoint Research公布2024年第三季全球智慧型手機銷售報告。（圖／Counterpoint）
值得注意的是，三星的亮眼表現主要來自於中階A系列和旗艦S24系列的帶動，摺疊手機的市場反應相對冷淡。此外，蘋果在iPhone 16系列的助力下，在9月成為全球最大的手機品牌。
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